German engineering company Bosch inaugurated its office in Dhaka on Tuesday to consolidate its last two decades presence in Bangladesh through local distributors.
With the inauguration of its first office, the industrial giant says it will start ‘direct operations’ in the Bangladesh market.
Officials say the investment has been made “to be close to markets and customers”.
The company says it will “significantly expand its footprint” in the Bangladesh’s emerging market engaging in the sales, marketing, and trading of products and services from the “Automotive Aftermarket, Security Systems, Power Tools and Thermotechnology divisions”.
Started in 1886, Bosch currently operates in about 150 countries. According to the company, its more than 300,000 associates generated sales worth € 52.5 billion last year.
In the same year, the company spent about € 4.8billion on research and development and applied for nearly 4,800 patents worldwide.
Last October it planned to make direct investment in Bangladesh.
The initial investment was Tk 100 million when it named the local company ‘Robert Bosch Bangladesh Limited’.
German embassy’s Charge d’affaires Ralph Reusch and Bosch India‘s President Dr. Steffen Berns inaugurated the office in the capital’s Gulshan area.
“With the official inauguration of our new office, we are taking the next step for business expansion in this region,” Steffen Berns said.
He said he was ‘fully convinced’ that their strategy “to be close to markets and customers will further increase our competitiveness in Bangladesh”.
Managing Director of Robert Bosch Bangladesh Limited Ajay Sahney vowed to provide “world-class services with assured quality and standards” based on their 127 years of innovation.
He said they had a presence in Bangladesh for over two decades, and “on receiving encouraging and favourable feedback, a new office was the obvious next step in this long and close association”.
The company has been inducted as the 400th member of Bangladesh German Chamber of Commerce and Industry (BGCCI).
For Bangladesh it immediately offers power tools for the construction and small scale industries — and also workshop or service network of Bosch Car Service, Bosch Diesel Service, Electric Modules and Express Car Service along with products such as Starter Motors, Spark Plugs and Wiper Blades.
Its Security Systems division will provide ‘high-quality’ security and communication products based on demand in the local market.
Bosch Thermotechnology will support growth of industries such as jute and textiles “with its energy efficient systems”.
For residential and industrial requirements they will also offer commercial, industrial and power boilers.
Source: Bd news24
