Robi buys sponsorship rights of Bangladesh team

Media planning agency ‘Top of Mind’, which had bought the sponsorship right for two years, sold it to Robi Axiata Ltd that will sponsor the team for the first time.

BCB marketing committee chief Kazi Inam Ahmed made the announcement on Thursday.

‘Top of Mind’ beat Grameenphone in the final tender with a bid of Tk 414.1 million on Wednesday to earn the rights.

In June 2012, Sahara had outbid Grameenphone, who had sponsored the Bangladesh team for eight years, to sponsor the Tigers with a $14 million four-year deal.

The BCB ended the contract with the Aamby Valley (Mauritius) Limited, an affiliate of India’s Sahara Group, 15 months before the term was to end.

Later, the rights were sold to ‘Top of Mind’ for the Pakistan series but the board did not disclose how much the deal was worth.

The Indian team will arrive in Bangladesh for a Test and three ODIs on Jun 7.

The one-off Test at Fatullah’s Khan Shaheb Osman Ali Stadium will begin on Jun 10.

The day-night ODIs will be played at Mirpur’s Sher-e-Bangla National Cricket Stadium on Jun 18, 21 and 24.

Source: Bd news24